Crm in Myanmar

The aim of this report is to describe the current CRM practices in Myanmar state and opportunities and challenges of implementing E-CRM in Myanmar which therefore to pop the question recommendations. Firstly, description of Myanmar unsophisticated and its economy, IT and communicating ar stated to get the better sagacity and situations of Myanmar. in that locationfore, CRM practices and natural action in Myanmar is explained which is then followed by theory and definitions of CRM and benefits. Secondly, E-CRM is stated and its advantages and disadvantages argon indicated. Therefore, opportunities and challenges in implementing E-CRM in Myanmar atomic number 18 provided. Finally, the recommendation for implementing E-CRM is given harmonise to the challenges of implementing E-CRM in Myanmar. Customer relationship Management (CRM) in Myanmar There are three types of CRM activities involving operational, uninflected and collaborative. Operational activities like gue st service, prepare concern, invoice/billing, sales/marketing, automation and management are carried out traditionally. As for the customer services, there are most call centres and help desks provided by some companies and organizations but hush up not sound and helpful.

24 hours call centre are still rare, therefore, customers are necessary to wait till any the office is candid or the technicians are available to provide the solutions Order management is processed over the telephone or have to go with suppliers in person. Then, invoice and billing is do sometime by a cheque which is uncommon and much pr eferable rule is cash in hand regardless o! f the amount of money. Furthermore, sales and marketing are also through with(p) with grimace to face activities with potential and existing customers. As for the analytical activities, most of the firms and judicature offices in Myanmar practise traditional CRM which is previous(a) and necessary to update with packaging of IT technology. It is time consuming for some(prenominal) of the organization and the customer,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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