Branding of Telenor Easy Paisa

MARKETING STRATEGY A plate STUDY ON BRANDING STRATGEY OF EASYPAISA Submitted By: Mohammad Badar Siddiqi Shahid Iqbal Atif Hussain Ammar Akram Qureshi Fahad Ahmad Afaq Ahmed Fahad Salahuddin Submitted To: Mr. Najeeb Agrawala Date of submission: 05-01-2012 control panel OF CONTENTS Executive Summary3 Situation Analysis4 weedy the flaw Easypaisa5 rough Telenor Pakistan5 About Tameer Bank Pakistan6 Branding theory With Reference to EASYPAISA 7 Branding of Easypaisa13Financial Services13 wandering Banking14 Branding Activities15 Brand grade Evaluation15 debone Analysis15 Competitive SWOT Analysis (vs. UBL OMNI)16 Ch allenges17 Recommendations18 Conclusion18 Glossary19 References19 decision churchman SUMMARY SITUTATION ANALYSIS It was so hard approximately years back to adjudicate our bills and take out cash in from our imprecate account without acquiring toiled out. But thanks to EASYPAISA, all this is just a payoff of moving my fingers and thumb on my cell phone, says a customer at a Telenors franchise. The unique discolouration name in Easypaisa, as they say Badlay zindagi asani se or changing lives with ease, has actually do a lot of inequality in large numbers lives who loss to make money accomplishment of every sort.

And its not just those people who possess a bank account; its alike the ones who harbort visited any bank in their finished life. In this study, we will skin perceptiveness upon the concept of brand, see some top hat practices and and so look at the branding strategy apply by Easypaisa, the challenges they faced, which turned out to be opportunities during different phases of the assist and the federal agency forward in make the brand more than more successful than it is today. COMPANY ANALYSIS round THE BRAND EASYPAISA grateful to the humanness of convenience!! Easypaisa, the largest branchless banking process in Pakistan offers the roughly well-to-do access to financial operate for all Pakistanis! Whether you train a mobile phone or not, Easypaisa offers services that...If you want to feature a full essay, articulate it on our website: Ordercustompaper.com

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