PR Campaign Strategy: The Elias Group

At the present time, the Elias radical has customers in 35 states. Although the Elias clear up is across the nation based in Washington, D.C., we have customers in all over 35 states. The Elias grouping has helped those clients participate successfully in the Government grocery store from proposal preparation through contract awarding. The Elias Group is lofty to be a fraternity leader in the local anesthetic Washington, D.C. community. Since its inception in 1997, The Elias Group has worked with small disadvantaged line of problemes aid them to cope advantage of GSA opportunities throughout the country. The Elias Group has been committed to working(a) with women, veterans, service-disabled veterans, and minority business owners, among others. A recruitment campaign to improver and retain the snatch of minority and disabled employees within The Elias Group itself is being intend and implemented. This paper will explain The Elias Group?s strategies in this campai gn and will include the objectives for the PR campaign, identification of The Elias Group?s publics, the risks in the strategy, a media release, the business implications of the strategy and a tactical plan. PR Campaign ObjectivesThe objectives of the PR campaign for extend vicissitude include the spare-time activity:1.To localize the current parcel of minority employees and employee?s attitudes towards the development of a multicultural workforce. 2.To increase the human resources (HR) hiring of minority employees by 25% in the following year and continuing thereafter.

3.To develop diversity training and reproduction t hat includes the acquisition of cultural awa! reness for HR professionals and other employees over the next 3 months. 4.To create an organisational environment that promotes hiring and approach of multicultural employees with The Elias Group in the next year. 5.To demonstrate The Elias? Groups commitment to multicultural employees by providing them with comparable allowance and due consideration for advancement in the next year. 6.To condition multicultural employees to... If you want to invite a full essay, pose it on our website: OrderCustomPaper.com

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