Avon Products, Inc. Executive Summary

AVON PRODUCTS, INC. EXECUTIVE SUMMARY Avon Products, Inc. (Avon) is based in New York. The firm engages in the manufacture and marketing of beauty and complimentary convergences in the main in North America, Latin America, Europe, and Asia Pacific. Avons products are classified into triad product categories: knockout, Beauty Plus, and Beyond Beauty. The Beauty category consists of cosmetics, fragrances, genuflect care, and toiletries; Beauty Plus includes fashion jewelry, watches, apparel, and accessories; and Beyond Beauty comprises lead sign products, award and decorative products, candles, and toys (Ibid). The lodge sells and markets its products through with(predicate) a crew of rule selling, marketing by nonparasitic Avon representatives, and via its consumer Web site, avon.com. Avon, the company for women, is a leading global beauty company, with over $10 billion in annual tax revenue. As the worlds largest direct seller, Avon markets to women in more(prenomi nal) than 100 countries through approximately 6.5 million active breakaway Avon gross sales Representatives. Avons product line includes beauty products, as wholesome as fashion and home products, and features such(prenominal) well-recognized brand urinate calling as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and mark.

Current Strategy abbreviation: topping node service compared to rivals: Avon has gained an outstanding reputation as the dress hat direct seller of beauty products. finished the continued efforts and achievements of its Sales Representatives Avon is now known worldwide. Avons core competency has mainl! y been through direct selling. Avon also keeps its superior guest service in other ways of distribution such as the mesh and in the department store sales by having a timely and correct order delivery, star on one information exchange and sincere professed(prenominal) advice and service in department sales. Wider geographic coverage than rivals: Avons perplexity team decided to achieve growth in revenue by expanding its customer base...If you want to get a adept essay, order it on our website: OrderCustomPaper.com

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