'How Attitude Roles in Decision Making Essay\r'

'Before I can talk roughly the play map amongst location and buying closing cognitive operation, permit’s look at the definition of berth first. Attitude is a relationship link between feeling and believes or a consumer’s thoughts and the chemical reaction action. We can say that attitude is something that is in the mass’s mind and the thought of a consumer’s openness towards the information received by apiece individual. The information received can be twain positive and negative. As we can all live that attitude comprise of consumer’s thought which has an proceeding on the feeling and that feeling will acquit through the consumer’s acting.\r\nNow let’s see what it is means by decision make process. It is a process of choosing one or some other way from all of the alternatives that a consumer has considered with. Normally, the final decision making would be the best and the most capable alternative which helps consu mer reaches their objective. Attitude is the important internal agentive role that shapes an individual choice. In addition, there are collar factors that will lead to consumer’s behavior, which are predisposing factors, alter factors and reinforcing factors.\r\nPredisposing factors comprise of knowledge, beliefs, values, cultures and, of course, attitude, which I will focus on. Moreover, attitude can be form by umteen ways. It may be through the learning process, the major power to distinguish the differences (which one is good or bad), result from others and experienced for each individual. These three factors modulate a consumer’s behavior and it also effect the decision making of that particular consumer. For example, consumer has experienced that the expensive things eternally come together with the better quality products.\r\nAnd he believed in what is actually has happened to him in the past, called the cognitive component. So whenever he recognized the problem, like he wish to buy a new bag (an prospect recognition) and try to search for all the alternatives he is will to buy or interested in, you will go back out that all the alternatives are all the instigant name bags with the high price. In another situation, a consumer may imitate an attitude of â€Å"being fatty tissue means horrifying” from friends and society around her.\r\nSo it may leads to the decision making by she is starting line to recognize the problem by thinking that she is alike fat and will classify herself as ugly person, called an affective component. Then what she will try to do next is the information search, both internal and external, nearly how she can reduce her weight and so on. So you can see that an attitude of a consumer, even so though it comes from your society around you, can influence an individual’s decision making process easily.\r\nThe function of attitudes may also role in the decision making process because it helps c onsumes to cope with their environments. i of the five functional theories of attitudes is social-adjustment function, which is a function draw when a society make an adjustment about something and it leads an individual consumer to develop the attitude toward it. For example, nowadays multitude are more concerned about the environmental in our society\r\n'