scent of women :: essays research papers fc

The scent of womenIt is safe to say that most women care to smell good. Perfume holds the power that muliebrity are what they wear. Womens magazines everyplace show ad after ad about nose and what she testament be able to do once they wear it. However, not both women take a shit the same tastes and interests. In order for perfume ads to be successful, advertisers cannot still use one kind of formula to appeal to attract women. brassy women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year-old woman. Advertisers must use a variety of tactics to sell womens perfume in order to appeal to the different types and personalities of todays women. Many perfume ad campaigns nowadays use simple(a) women doing simple things but clearly enjoying it. The ad campaign for Cliniques perfume lines is a very good example of this. In the May issue of immature People, the ad for Cliniques perfume, Happy, shows a woman wearing a egotistical turtleneck sweater. Although not clearly shown, the girl seems to have a ample smile on her face but is hidden behind her turtleneck. The legend of the ad says Clinique happy. Although it is a simple ad, it deems as effective toward women. Featured in a magazine targeted to teens, the girl in the ad is young looking, which would contact to teens. As for older women, it would appeal to them as well so they besides can feel young and fresh again. Another ad for a Clinique perfume is for Simply, found in Cosmopolitan magazine. The name of the perfume alone, says it all. The ad shows a bottle of the Simply perfume set on pass on of a table with a womans fingertips lingering on top of the bottle. This ad doesnt even use a womans face, which is a different approach from many other perfume ads. The entire ad looks to be of one shade, like a meretricious skin tone color, which shows a very simple lifestyle. The womans fingers show no trace of a manicure or glamorous looking nail polish. It just shows a womans bare, til now beautiful hands. Also, the fact that the table used in the ad is do of wood, this shows of simple living. The ad uses wood that reminds readers of nature and not marble and glass.