Case Study Carmex Essay

pass 1a) Some advantages of an online survey of a cross portion of Internet households ar having a larger auditory modality with a wider phase of responses, lower cost, and instant precedes. Some disadvantages atomic number 18 people whitethorn pen surface the survey, answers may be careless clean get the promo or plead, surveys may be sent directly to throw away mail. b) Some advantages of an online survey of Carmex Facebook likers are The people that fill out the Facebook surveys actually know the products, they arent just completing for the free stuff, responses pull up stakes come directly from product users, surveys pass on not get lost in spam or junk mail. Some disadvantages would be that it does not cover a wide guest base and the survey will unless increase engagement and not likesQuestion 2a) On a Facebook brand rascal, engagement measures how frequently act is being made by its Facebook audience with a authentic brand which is measured through posting a comment, liking a status or by replying to one of the posts on brand page. On the other hand likes measures the number of new likers or the size of the audience on Facebook b) For Carmex engagement is more important because it means its current likers are interested in learning about the companionship by interacting with posts Carmex makes by replying and liking their posts. Carmex would appreciate this because it shows customer interest and brand loyalty. c)Question 3a) Consumers having the ability to engage with a brand they like and having the chance to lay down their own opinion about the products they sell will create activity between the user and the brand page. Engagements on a brand page like Facebook are evoked by making sure those opinions weigh and are heard, as well as by posting confine to get consumers and give them a chance to engage further b) To attract like to a brand page on Facebook you could give out prizes, have a contest that requires user to like the p age, and offer coupons that offer a better deal than whats already in the market.Question 4a) The advantages of a fixed alternative crest question on Facebook are the questions tend to be short and bay window be answered quickly, you can keep anonymous, more people may answer as it only takes a click. b) I think it would be best to use an forthright ended question when you are trying to get opinions on the company or products that could range from a variety of answers from a range of unlike users. This will allow the consumers to speak freely and give them the flexibility to write whatever they wantQuestion 5a) If I had a special budget a time I would subscribe a poll only strategy because it has low cost and set-up associated with it. All you have to do is post the poll to the Facebook brand page and wait for users to respond, which will risk quickly. The last step would be to collect your data. b) On the other hand, If I had a higher budget and more time I would choose the c ontest only strategy because the results would be more rewarding. Promoting the contest will drive customers to participate, involving prizes will make the users take it more seriously, and they will result in more accurate and realistic answers.